It is essential for your business to have an online presence. Think about how people go about buying a product today. They will search online via a search engine like Google or on social media for the product, then they will navigate throughout the web to find the one that they like. Before they decide to make a purchase, they will read reviews of the product and then they most likely will purchase the one from the vendor with an excellent rating online. Digital Marketing is the best way to reach your customers directly. But the scope of digital marketing is wide and as a business owner, especially if you’re new to the world of business, you might feel overwhelmed at choosing the platforms to advertise your business. Don’t worry. In this article, we will break it down for you!
There are a few things that you need to know before you delve into this vast space. Firstly, make sure you have a plan to advertise your value proposition to your intended target audience. It should include things such as the platforms you intend to advertise on, your content (ads and information such as your location, etc), and analysis of your competitors’ online presence. Secondly, you have to make sure that you keep up with the latest trends and technologies. You can do so by attending seminars, taking online classes, or simply doing research online. Additionally, while digital marketing is done online, do not make the mistake of neglecting other marketing channels such as networking, word of mouth, and a little bit of traditional marketing. Lastly, (and I can’t stress this enough), you do not have to utilise all of the different types of digital marketing out there. What works for others might not work for you. You have to think about things like your type of business, target customer base, your location and marketing budget when deciding what types of marketing to invest in.
Now that you know what to start with, let’s talk about the different types of digital marketing and what might work for your business. The first type of digital marketing that we always recommend to clients is social media. Social media is the perfect place to get started with digital marketing. It is simple to set up accounts and business pages on Facebook and Instagram. Moreover, Facebook provides exceptional business tools and analytics that measure the performance of your ads. You can also join platforms like Youtube, Twitter, Tik Tok, and Linkedin. But remember, you don’t have to be on every social media platform. Think about where your customers are and which platforms are popular in your country. The next thing that you should focus on is creating your website. While social media is wonderful to advertise and has a variety of advantages, you still need a business website to provide structured and organised information to your existing/potential customers. A website is also representative of professionalism and online credibility. It is especially important if you would like to generate more sales by selling your products/services online through an e-commerce website. Simultaneously, you can also sign up for a Google Business account. Once you have your social media channels and website up and running, you should think about creating a mobile app. Individuals spend at least 2 hours a day on their mobile phones using apps and it is a channel that allows you to engage and communicate with your customers directly. You should keep in mind that a mobile app is not absolutely necessary and the need for one will depend on factors previously stated including your scale of operations.
We recommend social media marketing and websites as absolutely necessary when getting started with digital marketing. Other types of digital marketing that you might consider after establishing your social media presence and website are content marketing (blogging), pay-per-click advertising. mobile marketing, search engine marketing, and email marketing. We hope this article helps you to get started with digital marketing and wish you all the best in your business endeavours!
Do you still need help in getting started or do you not have enough time to focus on your marketing? No problem! We got you. We provide the entire range of digital marketing services and work with you to develop a plan that’s just right for your business needs. We can help you with:
- Setting up and managing your social media platforms including devising a strategy and creating engaging content.
- Website Development, Hosting, and Maintenance
- Mobile App Development
- Pay-Per-Click Advertising
- Mobile Marketing
- Search Engine Marketing, and
- Email Marketing
Contact us for a free, custom quote!